Is it a bad translation or a difficult author?

What is a good translation?

In Greece, it's common to refer to a translated book as a good translation when the text reads well. 

However, is this a good translation? In my opinion, this might not be a translation at all. When the translator glosses over certain idiosyncrasies of the author, namely his or her elliptic sentences, coarse style or difficult diction, the final product should be considered an adaptation rather than a translation of the original work. 

Besides, when we read a translated book that does not flow well, we blame the translator; as if it were possible that all translated books should be easy to read. 

I believe that readers of translated books think in the above way precisely because they expect that translators should take good care of them: they have read the book, after all, they are experts on the source language as well as on the book's subject matter, and they have taken great pains to translate this book into a new language. 

And that's why readers expect from translators the following:

• That, where appropriate, they have made the source text easier to understand, and 

• When the author's style and/or purposes mean that the text is difficult on purpose, the translator has abstained from facilitating the text for the target audience.

The second case is equally important, but when it is violated, you may miss it.

Therefore, as many translation theorists advocate, in such cases it may be wise to insert a translator's note, even just to comment on the author's momentary obscure style.

This way, the readers will know that the translator has nothing to do with it.

Do you enjoy reading a translated book with many translator's notes?

I do; I like them because translator's notes add to the experience of the book, especially when they explain a translation issue or a cultural conflict. 

However, some readers get distracted by too many notes and, although these notes, in my opinion, are an asset to the book and add value to it, some publishers avoid them.

Have you ever come across a difficult book? Did you blame the translator? Do you enjoy translator's notes? Let me know in the comments.

Thanks for reading!

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Translation vs. localisation: how to boost your brand in another language

When it comes to online content, I always notice cross-cultural differences, especially when there is a marked difference with Greece. I am a translator, after all.

The good news is that these local differences can be explored to boost a brand.

How can this be done?

With localisation.

ENTER THE LOCAL NARRATIVE

What is localisation? Well, localisation is just like translation, but at the same time, it is much more than that. When it is done right, it looks as if the brand was specifically created for a certain market. 

In localisation, every word is important as it determines whether the brand fits the local narrative or not. And this is crucial for success.

A localised website can help a brand find its place in the local narrative.

Some cultures prefer more detail-oriented product descriptions. Even in a website that sells toys for children, they want to see facts and figures. For them, an informed decision is what matters most.

However, I cannot imagine a Greek commercial website that sells toys mentioning facts and figures. Traditional countries like Greece prefer to see the social and cultural values behind a product or service.

For the example above, I would expect that the Greek website would mention that the toy can be given as a gift. In our culture, it is customary to exchange gifts on many occasions. Greek children receive gifts all the time: on their name days, on their birthdays, on Easter, on New Year’s Day. We do shower children with gifts.

Another example is the content that refers to recipes and food. Many Greek recipes underline the fact that this is something that children will like and thus eat voluntarily (as child nutrition is very important in our culture). Numerous milk ads feature children hopping up and down, impatient to drink up their glasses of milk, filled up to the brim.

LOOK FOR AUTHENTICITY

We cannot say that some strategies are more authentic than others. Each is authentic for its respected audience. That is why websites and online content should be localised, not just translated. Not written from scratch, but not just translated either.

Localisation begins in the target text but it is not chained to it. If something is not working in the target culture, localisation simply throws that out of the window and tries to find an alternative way to make it work in the target culture.

For example, Befana can become St. Nicholas, Santa Claus, Father Christmas, or Basil of Caesarea, also called Saint Basil the Great.

Beware: this works only in the context of website commercial translations. If you are translating a novel, Befana will have to stay Befana.

Local culture, local images and local problems make more sense to local people. So, they are more likely to buy from you when your content is adapted to their preferences.

A good place to start is to watch out for:

• Idioms and fixed expressions

• Graphic design and images

• Currency, geography, religion and cultural-specific concepts

Are these adapted for your local audiences?

THINK LOCALLY

Global brands are popular. People all over the world want to be part of them. People are thrilled to be able to try out new products or services.

Very often, though, the product or service needs to fit the narrative of the local market. You cannot expect loyalty from customers and clients when the product or service plainly ignores them.

Rather, it is better to present yourself as aware of the local narrative; this way, your brand becomes relevant. It becomes part of the solution.

If not, people will not be able to relate to it. It will not be relevant to them or their needs. They have to be able to visualise themselves using the product or service. They have to be able to see clearly how the product or service is going to satisfy their own particular needs.

Each of us experiences life differently. Our culture is part of who we are, whether we like it or not. And it almost always informs our decisions when it comes to buying a product or hiring a specialist. A good brand strategist needs to think locally to effectively enter a new market. A local specialist will make a difference. And localisation is key.

If you want to know more about Greek, check out this post: 5 good reasons to learn Greek.

Thanks for reading!

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How translators can find comfort in their specialisation

As  a translator, have you ever thought of specialisation as something that can provide you with comfort?

If you ask experienced translators, they will tell you that specialisation is key for success. While this is very true, I also believe that specialisation can give us also a sense of comfort.

One of my fundamental needs as a person is to be around familiar things. Familiarity gives me a sense of security. That's why when I take on jobs within my specialisation I feel very comfortable.

For example, I never hesitate to accept a difficult project when it belongs to my specialisation. In this case my specialisation makes me feel relaxed and confident. What's more, since there will be many aspects of the project that will be familiar, I know I won't waste time or effort on them. Thus I will be able to focus on the more difficult aspects of the project and this will certainly show on the final product in terms of quality. Besides, I am sure that accepting such projects can only make me more productive in the long run.

Finding comfort in our specialisation does not mean that we should stay within our comfort zone and refuse to try anything new. What I am saying here is that when we build a freelance business we need a place where we can feel comfort and safe. This place can be our specialisation. And from there, we can start experimenting. In other words, in order to get uncomfortable, we need to start from a place where we feel comfortable. Do you agree?

Thanks for reading!

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Translators and criticism

About your translation… Well, I don't know, something's wrong with it, I can't really tell you what it is, it's so hard to pinpoint… Well, first of all, your words, they weren't exactly wrong, but I wouldn't use these words you know, and overall, looking at your translation I feel that something doesn't feel well… I know it's subjective but… isn't everything subjective in life?

How would you respond if someone said this to you?

Some people find it hard to deal with criticism. Is it because they are sensitive? Or selfish? Is it because they think they know better? After all, criticism can make us work harder and so achieve better results. We should be more open-minded. We should stop being wimps. We should embrace criticism.

Now, what is criticism? The above comment isn't criticism. Criticism can make us better. In which ways the above can make you better? Does it contain specific examples of things that went wrong? Does it clarify certain issues? Does it provide other, more suitable options? Does it justify what it says? The above comment makes you feel bad precisely because it is so vague. And that's why you can't say anything against it. You can't stand your ground.

That's exactly why it's useless, too. It can't help you at all. This just criticises you for the sake of it. Now, if someone really wanted to help you, they would structure their criticism in a different way:

Hey, about that translation, just wanted to pinpoint a few things. First, you translated X as Y but as you can see here in this online dictionary (reference), there is term Z which is more appropriate in this context. Y is more general, right? Second, why did you keep these long sentences of the original? I say you split them up to a point, as it will make the translation easier to read. Overall it was quite good!

This piece of criticism is not bad, right? What do you think?

Now, you may disagree with these changes. But here it would be much easier to respond and defend your case.

Translators are sensitive to criticism for many reasons. First of all there is this 'translator-traitor' mentality, which makes us anxious to translate precisely. Moreover, the struggle with every single detail, which is part and parcel of our lives as translators, often goes unnoticed, whereas a tiny mistake is easily spotted (and frowned upon) by everyone.

Always ask for constructive criticism. When they respond in vague terms, ask them to elaborate. Do the same when you give criticism. Give references and explanations. Be precise and objective. And always make sure that your feedback has constructive value. Criticism can make us better translators. We shouldn't be afraid of it when it is done right.

Thanks for reading :)

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5 things translators do better

After a long day's toil, having worked hard on difficult translations, sometimes I really feel like reading a pick-me-up blog post! Don't you agree? That's why I chose this topic. Indeed, we should never forget what makes us special. We are versatile, diligent, and indispensable; we are translators! And here are the 5 things that we do better. Ready?

#1 WE PLAN BETTER

Since we always have to deal with a deadline and a bulk of text, we have learned to plan better. So, what do we do? We break the goal into small, manageable goals which seem less overwhelming. What's more, we are used to think in terms of deadlines, which makes keeping track of our goals much easier.   

#2 WE COMMUNICATE BETTER

As translators we know very well that it's not always possible to communicate everything with words. We are very much aware of the importance of the things that are left unsaid. Moreover, translation has made us always communicate clearly and concisely because we understand very well the importance of using the right word.

#3 WE WRITE BETTER

We also write clearly and concisely, making it easy for the reader to follow what we want to say. Since we have struggled so many times with obscure texts, we know very well how hard it is for the readers to follow a difficult text. That's why we always make sure that our texts are readable.

#4 WE READ BETTER

This sensitivity of ours regarding the nuances of writing makes us also better readers. We always read carefully and deeply. Besides, we usually try to work out how certain sentences would be translated into another language! This procedure is what I call deep reading! There's no deeper reading than this!

#5 WE COPE BETTER

We cope better because we are dealing with the impossible. Transforming a text into a text which reads as if it were written originally in another language, for some seems an impossible task. And here we are, the most diligent workers of words, transforming the impossible into the possible. Who is more able to cope better with difficulties in life than us translators?

What do you think? :)

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It's better late than never for freelance translators

You may find it strange that this post seems to invite freelance translators to stop worrying because 'it’s better late than never'. Freelance translators always have some deadline that should be respected at all costs. However, this blog post is not about such deadlines. Rather, it is about the deadlines we set to ourselves, according to popular beliefs and the latest trends.

These deadlines usually go like this: we have to have finished university by the time we reach [certain age]; we have to get a real job by the time we reach [certain age]… and so on and so forth. Some people are actually building their lives around these beliefs, without paying any attention to what they truly want. That’s what leads, in my opinion, to the so-called mid-life crisis: you enter the rat race, you keep up with the Joneses in terms of life decisions and one day you wake up, half of your life has passed and you wonder: did I really want this?

I saw a very nice film recently, and its last lines reminded me of something that had happened to me when I was a kid:

When I was eight years old, some people from the Ministry of Education came to our school to inform us about a certain sports contest that was to take place the following Sunday. As it seemed, they wanted to discover whether any kids with tremendous aptitudes (athletically speaking) could be found among my classmates and me.

I was helpless at sports. I was precocious in Greek and English; I was very good at math and music. But I was really, really helpless at sports. Even today, I can’t understand any kind of sport; I am not able to comprehend the rules to save my life. But the authority of these people hinted that it was obligatory to show up.

I had to show up.

Even now that I am writing these lines I can clearly recall how terrible I felt standing among my classmates in that field on that chilly morning and preparing myself… well… to run a race. Okay, let’s do it, I told myself. I started running and my stomach ached from the effort. Oh dear. After a while it was impossible to go on. So I began to walk away, when suddenly a young gym instructor appeared to my side.

She said: “You have to finish. It doesn’t matter if you finish last, what really matters is to finish”. She even ran with me, at my side, encouraging me to go on. No other teacher had done something like that for me before.

I finished last. My name was actually written in a list which was pinned up at school for everyone to see. It hurt so much! But after all these years, I feel that on that Sunday morning the only kid that actually learned something from the whole experience was me. It became obvious to me that it doesn’t matter at all if you finish last, what is important is to finish.

There are a few things that I did ‘late’ in my life, and many things that I haven’t done yet. For example I got my second degree much later in life and at that age I became a translator as well. It doesn’t matter at all if I have started late. The satisfaction I get from my profession is enormous. Instead of spending my time regretting, I chose the path of ‘better late than never’. And regarding translation as a profession, I think it is not so bad after all to have started a bit later. So, if you have some wild dream, consider whether it falls in the category of ‘better late than never’, and go for it!

“No, what matters is to finish it. Films have to be finished, even if you do it blindly.”

─Mateo Blanco (Lluis Homar), Broken Embraces

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5 ways a freelance translator can use the Internet in a more positive manner

It  was back in early 1998 when I was first introduced to the Internet: there was this friend of mine who was telling me again and again how you can find everything online (“Wanna come upstairs to show you my Internet?” seemed to be the perfect pick-up line for the nerdy gal I was in those days).

So, what was the first thing I wanted to look up on the Internet?

Song lyrics! There were so many English songs I was absolutely curious to look up and find out at last their exact lyrics. It was obvious from the very first moment that I wanted to use this new medium in a way that was meaningful and relevant to me.

But it is not always easy to do so.

Sometimes I find it quite hard to balance my online presence and my regular life. I am using the Internet in a way that is not always meaningful and relevant: it is becoming a burden.

So I decided to sit down and reflect upon what had possibly gone wrong.

First I realised that my relationship with the Internet these past few years has somewhat changed. Now I use it also as a professional tool. As a freelancer I am interested in networking with fellow professionals as well as with potential clients. And that’s the main reason I use social media, too.

And it was then that it came to me: if I am to use the Internet more positively, I have to re-examine the way I use it on a professional level. And that’s exactly what I did. So now I’d like to share my thoughts with you and give you a few tips I came up with in order to use the Internet in a more positive way. Hope they can help you as much as they helped me!

#1 PEOPLE ARE MUCH MORE THAN THEIR ONLINE PROFILES

One of the first thoughts I had was that I was objectifying myself on the Internet. I was doing it mainly through comparing and contrasting myself with the other professionals. But we are not just a part of the machine: each of us has their own special value as a person and as a professional. And we obviously are a lot more than the sum total of our qualifications: our true essence as human beings can never be reduced to an online profile. Yet when we see the abundance of professionals out there it’s easy to imagine that clients are able to pick and choose. That’s not always true. We are not interchangeable. Each of us is special and worthy in our own way.

#2 GOALS CAN HELP US FIND OUR WAY

The Internet is so vast it can become a total time waster. Unless you have a good compass that helps you find your way. For me this compass is my personal goal. When I try to avoid causes that are irrelevant to my goal I use the Internet more effectively. Besides, my goal helps me beat procrastination because this way I become more focused on what I want to do. But most importantly, sticking to my goal has helped me meet people that share my interests. Again, the advice that works is to always use the Internet in a way that is relevant and meaningful to you!

#3 A GOOD SCHEDULE IS KEY

I came to the conclusion that we should schedule our time online because I had a feeling that the Internet is taking over my life. And why was that so? Partly because I felt compelled to answer every single email or message immediately. The Internet gives us the feeling we are living in a total ‘present’, that’s why while we are online we tend to forget about the future and we want to do everything right now. Maybe it will work for you to make a deal with yourself and check what’s happening on the online world every thirty, sixty, or ninety minutes (I am not able to make this deal yet. But I will try). In any case you should never forget that our time online needs to be scheduled because otherwise it can get easily out of hand. 

#4 WE CAN’T ALWAYS BE AVAILABLE

Sometimes the client does not see us translators as complete people with own life and needs. For example, when we respond almost immediately to an email or to a DM, clients tend to assume that we are always available. We should NEVER identify with this image. Rather, we need to balance our professional with our personal lives. And if there are some freelancers who work constantly, without even a small break, and who are always available for everyone, that’s very fine (for us, obviously not for them). It is impossible to compete in these terms. Forget about it and move on.

#5 ENRICH YOUR LIFE, NOT JUST YOUR PROFILE

For me, but I believe for others as well, the Internet has started to give me the uncanny feeling that it is ‘unreal’. I don’t know how to explain this. I’ll just say that sometimes I feel the Internet is somehow disconnected from real life, as if it’d got a life of its own. So I decided to do the following: I thought about real people and tried to imagine a fictitious online profile for each of them. And then I suddenly realised that an online profile, however detailed, would never do these people justice. It would always somehow ‘reduce’ them. Why? Because online presence acts just as an appendix to our real life. Yet we sometimes forget. Sometimes we even use our real life to enhance our media presence! The Internet should supplement real life, not the other way round. If you feel you are spending too much time online, that certainly means something. Think whether you’re not satisfied with your regular life, and if not, try to do something about it. Finally, do not waste your time on creating the 'perfect' profile. In any case, it will not do you justice. Instead, try to interact more with fellow professionals and potential clients with the aim of meeting them at some point in real life (but always in a safe context). That’s what I am going to do from now on! What about you?

Thanks for reading!

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